News Published on : 14-Mar-2022 12:44:21

A new study from Hyundai reveals the challenges Brits face on the road to adopting a greener lifestyle with 68% admitting they aren t doing everything they could to help the environment. The study of 2 000 people reveals that cost is a top barrier stopping people embracing greener habits (with 55% of people saying so). Nearly half can t bear the idea of giving up meat to be environmentally friendly while 27% are confused about how best to be green. Others simply like to buy new things (21%) are too busy (20%) - or think they are hampered by where they live (10%). When it comes to playing our part for the planet 35% admit to feeling guilty about how little they do for the environment. It also emerged 1 in 5 adults feel it s been harder to do things to help the environment over the last 12 months following the effects of the pandemic and the need to prioritise other things. THE TOP 10 BARRIERS TO BEING GREEN IN 2022 1. Cost 2. Not wanting to be vegetarian/vegan 3. Confusion over what to do 4. Difficultly in giving up certain habits 5. Enjoy buying new things 6. A lack of time 7. Doubt the effectiveness of it all 8. A lack of motivation 9. Restricted by home location 10. Physical disabilities - for example unable to walk or cycle The study also reveals generational differences. Seven in 10 Gen Z respondents - aged 18-24 - believe the last year has helped them understand more about what they can do to tackle climate change. 47% of those are constantly seeking tips and advice to help them be greener compared with only 6% of those aged 55-64. With escalating fuel costs 40% of those aged 18-24 are considering switching to electric vehicles compared to 22% aged 55-64.