News Published on : 19-Oct-2021 11:59:25

Bayerische Motoren Werke AG more commonly known as BMW is the most popular car brand on TikTok with an incredible 17.6 billion views on the app. BMW as a brand has been quick to embrace the social media platform creating their own hashtag challenges to promote their vehicles. Taking second place is Mercedes-Benz but with just half as many views as its German rival BMW at 9.1 billion. Like BMW Mercedes has also made great use of TikTok through viral challenges such as the #MBStarChallenge. Some of the vehicles which racked up the most views for the brand include the S-Class G-Class and CLA-Class. Italian luxury sports car maker Lamborghini is in third place with over 8.3 billion views. Lambo was the first supercar brand to arrive on TikTok with the brand also being frequently mentioned in popular songs on the platform such as Rockstar by DaBaby and Roddy Ricch. Looking at the specific models which have received the most views on TikTok the iconic Ford Mustang was a clear winner with 3.9 billion views. The longest-serving car in Ford s line-up the Mustang has been a mainstay since 1964 and is clearly still as popular today as it ever was proving to be a hit on social media. The Nissan GT-R and the Toyota Supra tied for second place both sitting on 2.8 billion views. Both cars are a staple of Japanese sports car culture and have proved hugely popular on social media!